A Whole New Art

A Whole New Art is the 2nd mixtape by American Hip hop artist Embis, which significantly surpasses his first, Prototype, in lengthundefined, quality, and lyrical contentundefined.

It was supported by 2 singles: "Lies", and "My Trap Song".

Background
In April 2018, Embis announced the release of a self-titled album, posting an album art on Instagram. Later that year, the picture was deleted, and he revealed he scrapped the title and album art, while keeping the majority of the tracks. The reasoning being that he "didn't feel it was a solid enough body of work to be self-titled" and that all of the beats were not licensed and couldn't be sold for profit. Therefore, he renamed the album A Whole New Art, named after the track, and gave it a new album art. The album was not sold on most stores, only being available on Bandcamp, Soundcloud, Audiomack, and YouTube. This was because of the licensing of the beats, and the tracks were not available for individual download and the mixtape was sold a compilation, meaning the user only pays for the full body of work.

Purpose
The general purpose of the mixtape was to "reel in" the consumers of modern day Hop hop with a slightly dumbed down lyrical style for the first 7 tracks, and the other half would contain more of an old school boom bap approach, which gives the listener "a whole new art", in the since that a millennial would most likely not be exposed to the style very often.

Artwork
The artwork for the mixtape is a shot of Embis sitting in front of his trailer park home, with a Black & White effect, representing the old school half. The album art may appear simple but upon further review, if you zoom into the window, you can see another depiction of Embis, which represents the "split" style of the mixtape, with one into modern day rap. The one peeking out is in color.